Tuesday, December 18, 2012

Burbank's Gluten Free Market, Pam MacD's

After seeing Pam MacD’s Gluten Free Market featured in Los Angeles Magazine’s article of gluten free places to check out in Los Angeles, I decided to do just that! I had been in this Burbank store before but the sparse shelves seemed sad and empty. Since it was featured in the magazine along with two other gluten free stores I figured, maybe it was worth a second look.

I learned that Los Angeles Magazine is not the only ones giving Pam MacD’s attention. Tia Mowry dropped by to pick up some ingredients to make her son Cree a gluten free birthday cake for his first birthday. The Cake Divas in Beverly Hills were used to craft baby Cree’s amazing gluten free vanilla cake adorned with a real sized Elmo on top.

The idea behind the store:

When I paid Pam MacD’s a visit, I had a chance to speak with the proprietor Pam Macdonald and her staff. A main hope behind the store is to normalize the shopping experience for people with food allergies. This store allows people with gluten intolerance and celiac to have everything, from cakes to cookies to prepared meals. There is nothing that people with food allergies cannot find.  

Samples of some of the products to try
To assure the safety of all her products, Pam and her staff puts each one through a strict “illicit test.” Pam MacDonald explains that much of the gluten free products sold in stores are junk. The labeling laws for gluten free products in the United States fail to require a low level of gluten. Countries across Europe have stricter labeling laws because gluten intolerance and celiac disease are more prevalent. Most notably, in the United Kingdom all manufacturers have to comply with the labeling laws passed. The labeling law in the UK had a grace period which expired two weeks ago. Now all residents of the UK with gluten intolerance and celiac can enjoy products labeled gluten free without the worry that they will experience repercussions of hidden gluten in their products later on. Products certified as gluten free in the UK can contain up to 20mg of gluten per kg of a product, which is a tolerable amount for celiacs according to studies.
Megan recommends the
almond cookies 

Until the United States finalizes its gluten labeling laws, Pam provides her shoppers with some pointers for taste and safety. She said to avoid chips that can have gluten in the flavoring and other cookies and breads. When asked which bread she prefers flavorwise, she said without hesitation, Kinnikinnik. I picked up a loaf of this Canadian company and found that it is better than the Udi’s brand that I prefer. The loaf is actually a normal size and suitable for making sandwiches that look like regular sandwiches.

Gluten free gift baskets are a great
gift for the holidays 
What to look for in the future:

Pam MacD’s will make access to gluten free products all over Los Angeles more available. She plans on expanding to locations including Santa Monica, West Los Angeles, northern San Diego, and possibly southern Orange County. Also, there is talk of branding special Pam MacD’s products. Now that they have a good idea of the product mix that is tasty and safe they plan on picking it up and dropping it into the other locations across southern California.

In March Pam MacDonald will be speaking with Robyn O’Brien, the author of “The Unhealthy Truth” at the Natural Foods Expo West. Robyn received a Fulbright grant for her work and her exciting studies featured in a Ted Talks Forum. Look for her and Pam MacDonald at the convention in Anaheim. It is one of the largest conventions for natural food in the country.

Pam MacD’s is a great place for nutritionists to meet with their clients or browse through the aisles and recommend a food regimen. A comfortable lounge in the front provides a location to hang out and read current literature on celiac’s disease. The community bulletin board in the entrance of the store is also full of useful information.  

No comments:

Post a Comment